We're stoked to announce that SunGod will join Canyon and dhb as a new title partner of the UK's top UCI Continental cycling team who will race as Canyon dhb SunGod from the 1st January 2021.
The SunGod community and customers will have a number of the UK's top riders and teams directly feeding back into our product development in our continuous obsession to create better products for unrivaled performance and durability. The team have been a dominant force across the UK and European Continental racing scene with multiple riders representing GB at both Olympic and Commonwealth games and several riders progressing up to World Tour teams.
"Finding a new British sponsor in what has been a difficult year is amazing, but finding one with a similar vision to us, pushing performance through development and a similar business strategy to our other partners, has been a great step for this team. We can't wait to get started with the new SunGods and also get our hands on the race team limited edition pairs that we will use next season. It’s going to be exciting to see where we can take this.” Tim Elverson, Team founder and Principal.
The full team of riders that will race wearing the SunGod Pace Series for the 2021 season, will be announced over the coming weeks.